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Advertising of Schedule K drugs: (Year 2006 & 2007) |
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Another category of drugs - household remedies- listed in Schedule K can be sold even by non-registered outlets subject to conditions. The campaign was to make the make house - hold remedies widely available through non- Chemist outlets too. |
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Child Malnutrition: (Year 2006) |
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UNICEF report says that India has highest number of malnourished children in the world. One of the three malnourished children is an Indian. The NIN study shows that 50% of school going children suffering from multiple micronutrient deficiency. The Campaign was focused over the awareness for urgent need of supplementing micronutrient deficiency amongst children. |
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Exam Stress: (Year 2006 & 2007) |
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The relationship between scholastic problems and psychological and emotional disorders in children is well documented in research studies. This emphasizes the need for planning academic curriculum in a way that prevents undue stress of learning and revision not only for regular students but also for children who are habitual slow learners. Our campaign was directed towards making the student counseling concept common in all schools. |
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Advertising of Schedule H Drugs: (Year 2005) |
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According to rules framed by the Drug Controller General of India (DCGI), Schedule H drugs cannot be advertised. Schedule H of Drugs and Cosmetics Act, 1940, and the corresponding Drugs and Cosmetic Rules, 1945, mandate that the drugs are is "to be sold by retail on the prescription of a registered medical practitioner only.” The campaign was to discourage pharmaceutical companies from advertising prescription drug as one prominent pharmaceutical company had started the advertising a pain killer which comes under schedule H. We had got success in the Campaign and the advertising of the prescription drug was stopped. |
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Female Foeticide: (Year 2004 & 2005) |
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The preference for male children is an embedded feature of Indian society, sanctioned by religion. Sons are considered essential for the continuation of the family's lineage and for the performance of last rites in Hinduism. Thus a family is considered incomplete if it does not have a male child. A woman's status is also raised in the family only when she gives birth to a son. The main cause of this skewed sex ratio is the phenomenon of female foeticide, which is rampant due to the following reasons - desire for a male child, discrimination against girls, the tradition of dowry,- easy detection of the sex of the unborn child,- fall in medical ethics. Mass media campaigns on Preventing Female Foeticide were taken up by us with IMA in 2001 to create awareness in this regard and also to address the traditional mindsets of the people. In addition, we have been official PR for More Than 03 Years. |
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Aao Gaon Chalen: (Year 2004 & 2005) |
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Indian Medical Association has undertaken this ambitious project to shoulder the responsibility of providing positive health to every villager. The project will enable medical professionals to develop a vision and undertake innovations to improve rural health, as envisaged in the national rural health policy. |
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Anti Quackery: (Year 2003 & 2004) |
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Every ten minutes, a patient either loses his life or undergoes irreparable damage to his health at the hands of quacks in the Delhi. Our campaign was to make our country free from the Quacks. |
