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| Journey So Far (
Promotional Campaigns) |
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Kelloggs |
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To Promote the Common Sense Approach to Healthy Breakfast, creating mass awareness about the Nutritive values provided by Kelloggs products & highlighting health benefits Via Media is undertaking PR activities for Kelloggs range of brands through different stories with the objective to promote promoting Healthy Breakfast habits |
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Health Food Festival: (Year 2007) |
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With changing lifestyles, we are adding junk food to an already existing tradition of rich food. Result is the rising incidence in coronary heart disease in the community - particularly in young.
With this objective, the Health Food Festival was organized. This food festival involved dissemination of opinion from leading cardiologists, dieticians, health writers to sensitize the public at |
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large. The Focus of the Festival was on “Matters of Young Heart”. The Festival with a tang of the 'doctors prescription' showed how lowering the risk of heart disease can be easily achieved by creating meals with a spoonful of Quaker oats in each meal. |
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CNE (Continuing Nutrition Education): (Year 2008) |
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CNEs were organized in Delhi, Mumbai, Kolkatta and other parts of the country with focus on “Smart snacking and removing Trans Fats & Saturated Fats by using Healthy Cooking Oils”.These were attended by more than 500 doctors and 100media ( Electronic & Print Media). |
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Clinical Nutrition - (Year 2007) |
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Malnutrition is common in hospitalized patients. Yet little or no attention is being given to the fact that it can have a negative impact on patient outcome which can include risks to that complication, increase length of hospital stay, ICU stay and overall healthcare costs. Consideration of 'Clinical Nutrition' or the use of diet and nutritional supplements as one of the modality of management to enhance health, and improve prognosis in the management of patients, has been low in various healthcare hospitals. This is because not enough importance has been given to clinical nutrition in curriculum of medical education and raising awareness among the doctors.
The Campaign is to sensitize the public, various stakeholders such as hospitals, doctors, policy makers, key opinion leaders and various consumer bodies/NGOs through mass media campaign with a focus to improve the visibility and acceptability of the targeted nutrition products both in rural & urban areas. |
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Get Active : (Year 2008) |
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‘Get Active’ - A programme initiated by Pepsico to provide a better healthy environment for the children in the country’s urban and metro areas. It was a Nation Wide Program in collaboration with Swashrit Society, an NGO.Get active reached 80 schools covering 80,000 children. |
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Oatmeal: (Year 2006 & 2007) |
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Oats have high content of soluble fiber, which helps in the slow digestion thus keeping the sugar level low in blood stream. It reduces the risk of coronary heart diseases as it increases the level of 'good cholesterol' and reduces the level of 'bad cholesterol' Oats are known to have anti-carcinogens that avert the colon cancer. There has been increasing interest in oatmeal in recent years due to its positive health effects. Our campaign was to promote healthy eating habit. |
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Project “MARG”: (Year 2006 & 2007) |
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The objective is to attain for lifestyle changes in the children and their environment through various activities such as lectures on “Healthy Lifestyle”in schools, group discussions on “Nutrition, Health, Disease, and Physical Activity” dietary and physical activity counseling to the high-risk group children, training of student and teacher volunteers by organizing debates,drama, and skits etc on the healthier lifestyle, installation of healthy food counters such as a fruit stall in the school premises for dietary modification in the school cafeteria/canteens. |
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| Latest Happenings |
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| Your own Online Personal Health Record coming soon... |
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